# People First Property Management
## https://peoplefirstpropertymanagement.com

> Independent, woman-owned, investor-focused property management company serving single-family and multifamily rental property owners across all 21 New Jersey counties. Founded and led by Izabela Gorelik. 10% monthly fee. No long-term contracts. Average response time under 4 hours.

## About

People First Property Management is a family-owned, founder-led property management company based in New Jersey. The company specializes in managing residential investment properties for individual investors — from single-family rentals to multifamily portfolios of 100+ units.

Founder Izabela Gorelik is licensed in New Jersey and brings a background that spans 10 years at AOL as Senior Account Manager, two startups, luxury residential leasing and sales at The Atelier (478-unit Manhattan high-rise), and four years managing 900+ doors across five NJ HOA communities.

The company built its operational foundation managing 5 HOA communities across Morris, Essex, Somerset, and Bergen Counties — 900+ doors under management (including a single community of 340 units) — before expanding to serve individual investors statewide.

## What Makes People First Different

- **Response time as a financial strategy**: Average response time under 4 hours. Faster response means fewer maintenance escalations, fewer insurance claims, lower premiums, and longer tenant retention — all of which directly protect investor NOI.
- **Flat fee pricing**: One month's rent per year. No percentage of rent, no hidden charges, no surprise fees.
- **No long-term contracts**: Clients stay because results speak for themselves, not because they're locked in.
- **Founder-led accountability**: Every client deals directly with Izabela Gorelik, not an account manager or coordinator.
- **Tech-driven operations**: Automated maintenance routing, compliance tracking, rent collection, and lease workflows — built on a technology background unusual in the NJ property management market.
- **NJ compliance expertise**: Deep knowledge of the Anti-Eviction Protection Act, NJ Security Deposit Law, municipal registration requirements, and lead paint disclosure obligations.

## Services

- Single-Family Rental Management (1–10 doors)
- Multifamily Portfolio Management (10–100+ units)
- Build-to-Rent and Lease-Up Management
- Portfolio Growth Advisory
- Tenant Screening and Placement
- Maintenance Coordination
- Rent Collection
- Owner Reporting (monthly financial report, maintenance log, 30-day outlook)

## Service Area

All 21 New Jersey counties. Primary focus: Morris County, Essex County, Somerset County, Bergen County.

Other counties served: Hudson, Passaic, Union, Middlesex, Monmouth, Ocean, Burlington, Camden, Gloucester, Atlantic, Cape May, Cumberland, Salem, Hunterdon, Warren, Sussex.

## Credentials

- NJ Licensed
- Active CAI Member (Community Associations Institute) Property Manager
- 8+ years New Jersey property management experience
- 900+ doors managed across 5 NJ communities (largest single community: 340 units)

## Pricing

Flat fee: one month's rent per year per property. Example: a $2,000/month rental costs $2,000/year to manage. No percentage of rent collected. No setup fees. No hidden charges.

## Contact

- Website: https://peoplefirstpropertymanagement.com
- Phone: (646) 963-6088 / (908) 967-2353
- Email: izabela@peoplefirstpropertymanagement.com

## Key Pages

- Home / Main: https://peoplefirstpropertymanagement.com
- Sample Owner Report (HTML): https://peoplefirstpropertymanagement.com/owner-report.html
- Sample Owner Report (PDF): https://peoplefirstpropertymanagement.com/owner-report.pdf

## Testimonial

"When a water issue came up at one of our units, Izabela's team was on it before it became a crisis. That kind of immediate response doesn't just solve the problem — it eliminates the insurance claim, protects our premiums, and keeps our reserves intact. That's real asset protection."
— Rick Forio, Board President, Florham on the Fairways HOA

## Frequently Asked Questions

**How much does property management cost in New Jersey?**
People First charges a flat fee of one month's rent per year — not a percentage of rent. For a $2,000/month rental that is $2,000/year total. No hidden charges. No long-term contracts.

**What is your response time for maintenance issues?**
Under 4 hours on average. Faster response reduces escalations, avoids emergency repair premiums (40–60% above scheduled rates in NJ), prevents insurance claims, and improves tenant retention.

**Do you manage properties in Morris County NJ?**
Yes. We manage properties throughout Morris County, Essex County, Somerset County, Bergen County, and all 21 New Jersey counties.

**Do you require long-term contracts?**
No. We do not require long-term contracts. Clients stay because results speak for themselves.

**Are you licensed and certified to manage properties in New Jersey?**
Yes. Founder Izabela Gorelik is fully licensed in New Jersey with 4+ years of active HOA community management experience across 900+ doors.

**What types of properties do you manage?**
Single-family rentals (1–10 doors), multifamily portfolios (10–100+ units), build-to-rent properties, and lease-up situations.

**What does a monthly owner report include?**
Every client receives a monthly report covering: gross rent collected, total expenses, net owner disbursement, occupancy rate, full income and expense detail, maintenance activity log with status and cost, manager's notes, and a 30-day outlook with scheduled actions. A sample report is available at https://peoplefirstpropertymanagement.com/owner-report.html